The Challenge
While cruise culture was well established globally, Indian travellers remained hesitant to adopt it. Before building preference for Cordelia Cruises, we first had to build understanding of the category itself.
The Campaign
Destination
of Your Dreams
A 360° campaign designed to establish not just a brand, but an entirely new category of travel within the Indian market.
Hero Visual Placeholder
Cordelia Cruises
Campaign film / ship visual
90 SEC
Master Film + Adaptations
100+
Print Creative Rollouts
50+
OOH Creative Rollouts
180,528
Followers Added Since Campaign Launch
157%
Audience Growth
The Approach
Research helped us uncover barriers to adoption: limited awareness of cruise holidays, low familiarity with life onboard, trust barriers around safety and seasickness, and the perception of cruises as transportation rather than a destination.
The Idea
By showcasing a beautiful life onboard — filled with entertainment, hospitality, dining and escape — we repositioned the ship itself as the destination. Destination Of Your Dreams.
My Contribution
Campaign Strategy & Storytelling
Campaign Platform Development
Film Development & Shoot Support
Print & OOH Adaptation
Social Content & Creative Direction
Paid Media & Influencer Integrations
The Film in Action
Watch Film →
The Film in Action
Shot aboard a fully operational cruise ship, some thousand nautical miles into the Bay of Bengal.
The film captured the scale, excitement and aspiration of life onboard, creating undeniable FOMO around a category many travellers had never experienced before.
Amplification
100+ Print Creative Rollouts
OOH
50+ Outdoor Creative Rollouts
Paid Media
30s • 15s • Bumpers • Static • Carousel
Beyond The Campaign
From introducing life onboard and decoding cruise culture, to putting captains, crew and guests in the spotlight, every frame was designed to create a little more FOMO than the last.